The Hook Strap™ Series

The original, patented, elastic G-Hook and Loop watch strap system founded by Nick Mankey Designs.

All Hook Strap™ listings have migrated to our new web shop as of 4/1/2026.

Shop Straps Here

NMD STRAP LABS:

✨ Virtual custom strap configurators.

🔨 1 - 4 week production lead times.

📦 Stocked straps that ship immediately.

✔ Easy checkout options.

🗽 Handmade and shipped from the USA.

nmdstraplabs.com

Pre-Order your Chrono-Grip™ Hook Strap here! Featuring my all-new Grade 5 Titanium Hardware and greatly expanded levels of adjustability!

Build your Hook Strap™ with my latest ultra strong plain-woven polyester elastics!

Build your Hook Strap™ with my original ultra soft and stretchy twill-woven elastics!

Build your Hook Strap™ with one of my many graphic-printed offerings.

Home of the legendary Limited Edition Hook Straps!

Inspiration from the Customer Gallery

Community Feedback

"The hook arrived last week and the band fits snug. It’s been so nice to do a spin class or run and not have to wear my watch half way up my arm to get good contact."

"The strap arrived and is on the TGN CWC. I really like the comfort and quality, and especially not having the caseback covered like most straps for fixed bar watches."

"It's been a long wait, but I finally have a strap that makes my Bertucci comfortable."

"Holy cow! I finally switched my watch band over to the one you made and it’s incredibly comfortable. My wrist usually gets irritated-""

"I just put a blue strap you made me a while back for my Pelagos FXD onto my Explorer 2 Polar and it has transformed the watch..."

"Seriously the best watch strap on the market. Perfect mix between elasticity and security so it stays comfortable all day, no matter what you’re up to...

"The Hook strap "Pull to Eject" is a perfect accompaniment to any Aviation style watch. The custom stitching allows you to personalise your strap to your watch. It is a work of art."

"I just got back from a 10 mile run in >100F weather, while wearing the watch, with zero issues). The fit and finish is fantastic..."

"Great job on the first one - it lasted over a year with a Journeyman Laborer/Flagman working 12+/hr days in the heat/rain/cold. Quite impressive"

"...whether it was their premium priced official straps, the watch steward or any of the other nylon/elastic/textile bands for sale on the internet have come close to your product."

"Can't wait to put this FDR on my new Garmin s62 golf watch. Should add at least another yard to my drives... or help my find my lost balls as I shank them into the woods... hopefully."

"Have been loving the Modern Bond on my Tudor BB58 for the past two years."

"Unlike NATO or Marine Nationale straps, this hook strap won't obscure your lovely caseback or artificially increase the thickness of your watch on the wrist..."

"I've never had a watch band that I could wear all day long. Since I got my order I've noticed sometimes I don't even realize I have my watch on. This is the best strap I've ever owned."

"I've tried every nato, the marine national, etc and I can safely say I've never worn anything so comfortable."

"Thing of beauty Nick. Infinitely adjustable. light. super comfortable. I can't even feel it on the wrist unlike the original super stiff plastic factory band I had."

“Put simply, it's the comfiest strap I've ever worn, on any watch I've ever owned... I have an Erika's, NATOs, an FKM rubber strap, but your Hook Strap is by far & away my go to strap for comfort"

"Only thanks to your hook strap can I now enjoy wearing my watch, and found my love for it again."

"I've been through, and dropped a small fortune, on a lot of straps and think I may have finally found the perfect solution."

"The wait was totally worth it! They make the Watch feel much lighter and the fit is just perfectly snug."

"I trusted the product would be well worth the wait, and man was it ever. So thank you for delivering a quality product that has made my EDC feel a little more uniquely me."

'I've used many different watch straps - this is hands down the best. This was a great experience and well worth the wait.'

"This band is exactly what i expected ...a whole lot of fuuukn awesome :) my garmin always bothered me especially on long rides on my dirtbike."

"I just wanted to say that it was 150% worth the wait! I love the workmanship and attention to detail and on top of that your packaging and personal touch on every item is really special."

"All of the details exceed my expectations, and I want to thank you for your hard work. Your straps will always be my first option considered from now on!"

"I received my Hook Strap today and just got it on my Orient Triton. I absolutely love it. It's super comfortable to wear, and makes me forget that this big, heavy watch is even on my wrist."

"Received the strap today and I like it a lot, it’s very comfortable and the pattern or texture of it looks awesome."

"The most comfortable strap that I have ever worn? Probably. Always liked NATO strap fabrics, disliked NATOs as a concept, the Hook Strap IS the answer, so I'm back for another one!!"

"Wow.. it's incredible how comfortable and yet secure it feels on the wrist:)))"

"I received my navy blue elastic band, and it has lived up to its reputation. Definitely the most comfortable band I've ever worn, and I'm looking forward to ordering more."

Featured

Reid Wiseman - Cmdr. Artemis II with NASA ACES PRO Hook Strap

Photo Credit: NASA of the Artemis II Crew during an interior reconfig while undergoing a full "day in the life" simulation. This takes right after the peregrine maneuver just before heading to the Moon.

A closer inspection of Commander Reid Wiseman will reveal a certain Flame Orange PRO Elastic Hook Strap, adorned with the black NASA Worm insignia, suspending his Apple Watch Ultra.

I've been teasing this completely unofficial but fortuitous connection to the space program for a few months now. It just hits a bit different to see it clear as day in a photo that includes the entire crew in their element.